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Bbc News Gambling Advertising

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The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.
  1. Gambling ads that appeared on an app 'appealing to under 18s' have been banned by the advertising watchdog. The ads for LottoGo EuroMillions, William Hill Vegas, Betfair Bingo and Dunder came up in.
  2. All the latest news about Gambling from the BBC. The advertising watchdog bans an advert for Gala Spins as it was likely to 'appeal to under-18s'. BBC Sport speaks to former gambling.
  3. Gambling firms are to face tougher new advertising rules - including a ban on telling customers to 'bet now', the advertising watchdog has said. The new rules, which will restrict adverts during.

A gambling advert which featured fluffy animals has been banned after being branded 'irresponsible' by the Advertising Standards Authority (ASA). The video ad for Gala Spins - part of the FTSE 100. Online gambling advertising has increased substantially in recent years, leading to concerns about its impact on children and young people. The feature will not guarantee that all ads are filtered.

It has emerged that the Remote Gambling Association a trade body that includes major betting chains – such as Bet365, William Hill and Ladbrokes – among its members, has agreed to a 'whistle-to-whistle' TV ban.
Importantly, the BBC reported, the advertising proposals will include any game broadcast on TV that starts prior to the 9pm watershed but ends after that time.
In effect, no gambling ads will be broadcast for a defined period before and after a game, and the measures will apply to all sports apart from horse racing, a sport that relies heavily on gambling for its commercial viability.
However, football is likely to be severely affected because it is estimated that nearly 60% of clubs in the top two divisions in England have gambling companies as shirt sponsors or billboard advertisers.
While the proposals stop short of a complete ban on football shirt sponsorship, campaigner Matt Zarb-Cousin, a spokesman for Fairer Gambling, said this should be the next step.
Advertising
'It is long overdue, there has been a huge amount of pressure on the sector over the volume of advertising which has increased exponentially year on year,' he said.
'But for it to be truly effective, it should also include shirt and league sponsorship and digital advertising around a pitch.
'It is better that there are going to be no ads during live sporting events but that falls some way short of being effective. If the whistle-to-whistle TV advertising ban is justified then the other things are as well.'
Final ratification of a ban on TV advertising is required from the Industry Group for Responsible Gambling (IGRG), but the BBC reported that it is expected to be a formality, with a ban coming into effect as early as this month or in early 2019.

Sourced from BBC; additional content by WARC staff

The Sportsman team will provide coverage of many gambling sectors

A new national daily newspaper is approaching the starting gate, dedicated to the growing number of people in the UK with a keen interest in sports gambling.

The paper, which will be the first UK daily paper launched in two decades, is the brainchild of the former chief executive of the Telegraph Group, Jeremy Deedes, entrepreneur Max Aitken, and former Daily Telegraph journalist Charlie Methven.

But The Sportsman, as it will be called, will also cater for the growing number of people who bet via the internet, on poker, financial markets, and other events such as political elections and reality TV shows.

At present there is only one UK paper devoted to gambling - Racing Post - which merged with its rival Sporting Life a decade ago. Then there is also Inside Edge sports gambling magazine, which also covers poker.

If they are looking at the ABC1s, the Rolex market, they might well succeed

'There has been a massive growth in gambling in the past few years,' says Professor Leighton Vaughan Williams, director of betting research at Nottingham Business School.

'That has been precipitated by two major developments - the huge expansion of gambling sites on the internet, and the abolition of tax on gambling.

'There has also been a growth in the number of betting exchanges, which allow people-to-people betting without the need of a traditional bookmaker.'

He said UK gambling revenues had grown from £7bn a year in 2001, to £40bn in the past year.

'It is amazing to think that in a gambling 'golden age' such as we have now, that there is only one daily newspaper devoted to dealing with it.

'There are plenty of people who would be willing to pay for a new paper.'

Bigger bets

As well as providing a new national newspaper, those behind The Sportsmen are also reported as seeing online services as being 'enormously important'.

Gambling turnover is increasing rapidly, the amount of people gambling is increasing, and the amount they are spending is increasing

The paper, which will be edited by Mr Methven, will have a staff of around 100, many of whom will be employed as sub-editors to ensure the accuracy of facts and figures.

Horse racing still provides the core of UK gambling, but Mr Vaughan Williams says that has been joined by the growth in football betting and what would once have been considered 'novelty betting'.

'It is not just a few eccentrics betting on quirky things. The amount of money spent on things like Pop Idol, Big Brother, the Olympics bid, the Michael Jackson trial, has expanded enormously.

'There has been a huge growth in things people can bet on and a new newspaper could cater for this market too.'

Racing Post already has a section dealing with betting on things like cricket and American football but Mr Vaughan Williams believes a new paper could extend this coverage to include the new markets.

'Gambling turnover is increasing rapidly, the amount of people gambling is increasing, and the amount they are spending is increasing,' he says.

'There is a huge new consumer base.'

'Expanded offering'

An expanding consumer base could provide any fresh publication with lucrative advertising opportunities.

Bbc News Gambling Advertising Companies

'They will be going head to head with the Racing Post, but will hope to provide an expanded offering,' observes John Fenner, head of marketing at gambling and gaming information provider ATE.

'A lot of whether it is a success or not will depend on what advertising they are looking for.

'If they are looking for trade investors they may be struggling there as there is a massive new casino guide being launched.'

He said that concentrating on consumer advertising might offer greater success.

'If they are looking at the ABC1s, the Rolex market, they might well succeed.'

Bbc News Gambling Advertising Websites



Meaning
'It is long overdue, there has been a huge amount of pressure on the sector over the volume of advertising which has increased exponentially year on year,' he said.
'But for it to be truly effective, it should also include shirt and league sponsorship and digital advertising around a pitch.
'It is better that there are going to be no ads during live sporting events but that falls some way short of being effective. If the whistle-to-whistle TV advertising ban is justified then the other things are as well.'
Final ratification of a ban on TV advertising is required from the Industry Group for Responsible Gambling (IGRG), but the BBC reported that it is expected to be a formality, with a ban coming into effect as early as this month or in early 2019.

Sourced from BBC; additional content by WARC staff

The Sportsman team will provide coverage of many gambling sectors

A new national daily newspaper is approaching the starting gate, dedicated to the growing number of people in the UK with a keen interest in sports gambling.

The paper, which will be the first UK daily paper launched in two decades, is the brainchild of the former chief executive of the Telegraph Group, Jeremy Deedes, entrepreneur Max Aitken, and former Daily Telegraph journalist Charlie Methven.

But The Sportsman, as it will be called, will also cater for the growing number of people who bet via the internet, on poker, financial markets, and other events such as political elections and reality TV shows.

At present there is only one UK paper devoted to gambling - Racing Post - which merged with its rival Sporting Life a decade ago. Then there is also Inside Edge sports gambling magazine, which also covers poker.

If they are looking at the ABC1s, the Rolex market, they might well succeed

'There has been a massive growth in gambling in the past few years,' says Professor Leighton Vaughan Williams, director of betting research at Nottingham Business School.

'That has been precipitated by two major developments - the huge expansion of gambling sites on the internet, and the abolition of tax on gambling.

'There has also been a growth in the number of betting exchanges, which allow people-to-people betting without the need of a traditional bookmaker.'

He said UK gambling revenues had grown from £7bn a year in 2001, to £40bn in the past year.

'It is amazing to think that in a gambling 'golden age' such as we have now, that there is only one daily newspaper devoted to dealing with it.

'There are plenty of people who would be willing to pay for a new paper.'

Bigger bets

As well as providing a new national newspaper, those behind The Sportsmen are also reported as seeing online services as being 'enormously important'.

Gambling turnover is increasing rapidly, the amount of people gambling is increasing, and the amount they are spending is increasing

The paper, which will be edited by Mr Methven, will have a staff of around 100, many of whom will be employed as sub-editors to ensure the accuracy of facts and figures.

Horse racing still provides the core of UK gambling, but Mr Vaughan Williams says that has been joined by the growth in football betting and what would once have been considered 'novelty betting'.

'It is not just a few eccentrics betting on quirky things. The amount of money spent on things like Pop Idol, Big Brother, the Olympics bid, the Michael Jackson trial, has expanded enormously.

'There has been a huge growth in things people can bet on and a new newspaper could cater for this market too.'

Racing Post already has a section dealing with betting on things like cricket and American football but Mr Vaughan Williams believes a new paper could extend this coverage to include the new markets.

'Gambling turnover is increasing rapidly, the amount of people gambling is increasing, and the amount they are spending is increasing,' he says.

'There is a huge new consumer base.'

'Expanded offering'

An expanding consumer base could provide any fresh publication with lucrative advertising opportunities.

Bbc News Gambling Advertising Companies

'They will be going head to head with the Racing Post, but will hope to provide an expanded offering,' observes John Fenner, head of marketing at gambling and gaming information provider ATE.

'A lot of whether it is a success or not will depend on what advertising they are looking for.

'If they are looking for trade investors they may be struggling there as there is a massive new casino guide being launched.'

He said that concentrating on consumer advertising might offer greater success.

'If they are looking at the ABC1s, the Rolex market, they might well succeed.'

Bbc News Gambling Advertising Websites



Bbc News Gambling Advertising Campaigns

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